Curious by nature, driven by craft—and inspired by bold, resonant creative work.
Tina Schoepflin is a creative director shaping brands across corporate, cultural, lifestyle, and technology sectors. Her projects range from large-scale brand transformations to environments and cross-platform experiences.
​
Having worked at agencies including Siegel+Gale, Wolff Olins, FutureBrand, and Base Design, she collaborates with global brands, emerging companies, and cultural institutions alike.
She leads multidisciplinary creative teams and partners with leadership across design, strategy, and execution. Her approach combines strategic clarity with a strong design sensibility, translating complex challenges into adaptable, differentiated, and resonant visual expressions.
​
She approaches each project with a holistic perspective and a deep interest in how brands connect with people, culture, and experience.
​
Recognized by the Red Dot Design Awards, Transform Awards, Rebrand 100, Creativity Awards, AIGA, and others.
Agencies
Full-time, contract & independent
New York_Siegel+Gale, Wolff Olins, Landor, Interbrand, FutureBrand, BaseDesign, ...
San Francisco_Landor, ...
Berlin_Antoni, MetaDesign, ...
Clients
Selected
Arts & Culture
Automotive
Aviation
Beauty
Finance
Health
Hospitality
Luxury & Lifestyle
Sports
Technology
BOOK by Cadillac
Cadillac
Cadillac House
Citibank
Credit Suisse
Dunkin’
FedEx
Hannover Airport
HP
Jet Aviation
L’Oréal
Mercedes-Benz
Microsoft
Museum of Fine Arts Basel
Ofra
Puma
Riley Rose
San Francisco Opera
Siemens
UST
Practice
Creative Direction
Creative Strategy
Concept Development​
​
Brand Transformation
Brand Identity Systems​
Experience Design​
Art Direction
Information Design
​
Photography Direction
Motion Direction
​
Digital Experiences
Spatial Experiences
​
Cross-Disciplinary Collaboration
Team Leadership
Education
Tina holds a Master’s degree in Visual Communication Design and a Bachelor’s degree in Swiss Graphic Design from the Basel Academy of Art and Design in Switzerland.