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Curious by nature, driven by craft—and inspired by bold, resonant creative work.

Tina Schoepflin is a creative director shaping brands across corporate, cultural, lifestyle, and technology sectors. Her projects range from large-scale brand transformations to environments and cross-platform experiences.

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Having worked at agencies including Siegel+Gale, Wolff OlinsFutureBrand, and Base Design, she collaborates with global brands, emerging companies, and cultural institutions alike.
 

She leads multidisciplinary creative teams and partners with leadership across design, strategy, and execution. Her approach combines strategic clarity with a strong design sensibility, translating complex challenges into adaptable, differentiated, and resonant visual expressions.

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She approaches each project with a holistic perspective and a deep interest in how brands connect with people, culture, and experience.

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Recognized by the Red Dot Design Awards, Transform Awards, Rebrand 100, Creativity Awards, AIGA, and others.

Agencies

Full-time, contract & independent

Clients
 

Selected

Arts & Culture

Automotive

Aviation

Beauty

Finance

Health

Hospitality

Luxury & Lifestyle

Sports

Technology

BOOK by Cadillac
Cadillac
Cadillac House
Citibank
Credit Suisse
Dunkin’
FedEx

Hannover Airport
HP
Jet Aviation

L’Oréal
Mercedes-Benz
Microsoft
Museum of Fine Arts Basel
Ofra

Puma
Riley Rose
San Francisco Opera
Siemens
UST

Practice

Creative Direction

Creative Strategy

Concept Development​

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Brand Transformation

Brand Identity Systems​

Experience Design​

Art Direction

Information Design

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Photography Direction
Motion Direction

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Digital Experiences
Spatial Experiences

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Cross-Disciplinary Collaboration
Team Leadership

Education

Tina holds a Master’s degree in Visual Communication Design and a Bachelor’s degree in Swiss Graphic Design from the Basel Academy of Art and Design in Switzerland.

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