RILEY ROSE
Leading a sprint from zero to heaven for self-discovery, self-expression, diversity and community, resulting in business extensions and revenue increase.
RILEY ROSE
© FutureBrand – Agency
© FutureBrand UXUS – Store
© B-reel – Advertising
© John Olson – Ad design
Designers: Henricus Kusbiantoro
Chou Chae, Ju Hyun Lee
Please don’t hesitate to reach out
for more detailed information
on my role, projects and teams.
Highlights
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Definition, articulation and launch of a new to world beauty brand & store
_Taking Gen Y & Z beauty buying habits from online to IRL — through
a connected and social media-influenced, immersive in-store experience
_Partnering with ‘Forever 21’ daughters, Esther and Linda Chang
Creation of name, visual identity, in-store design & experience in 6 months
_From being selected to the first store opening in Los Angeles
_Followed by 8 additional stores throughout the States
Unique and innovative approach to engage specific target audience
_Multiple differing logos, to accommodate for different moods
Huge brand launch success
_Over 30,000 new Instagram followers in the first couple of few weeks
_Unpaid high-profile influencer endorsements